If I told you that many of your customers and prospects were “hanging out” in social networks such as Facebook, Twitter and Pinterest, would you invest in having a presence there? Of course you would! These networks provide an incredible opportunity for businesses to engage with people they want to reach where they already hang out. And the truth is, more and more people want to get to know you on their own before they make the decision to invest in the product or service that you’re offering. They want to ask others for recommendations or see that people they trust “like” you already and are visiting your business often.
1. Improve Search Engine Recognition
Search engines use recommendations of users of social networks to rank pages in the search engine results pages. For instance, when a webpage is shared or “liked” by someone on a social network, it counts as a vote for that page’s quality. Search engines use those votes to rank websites in search engine results pages.
2. Drive Traffic To Your Business
With improved search rankings and the recommendations of people from within your social circles, people will be able to easily find you and connect with your business when they are ready to buy.
3. Convey Value To Your Customers
Through consistent interaction, customers will be able to see more of who you are and your commitment to building lasting relationships with them even after the sale.
4. Engage Potential Customers
As I mentioned before, people are increasingly doing more research on the internet before making a buying decision. Social media is a great place for them to see not only what you offer but how you’ve been able to help others that have done business with you in the past.
5. Valuable Feedback
Smart business owners are constantly looking to improve. What better way to do that than getting direct feedback from your customers. This feedback can be invaluable for helping you to improve on what you offer or discover new opportunities that you aren’t even aware of.
6. Create new opportunities for revenue
When you connect to someone on a social network, you aren’t just connecting to them but to everyone they know. This allows you to reach new people that you might not have reached otherwise. You can also discover new ideas for products or services that people are asking for that you may not be offering creating a new source of revenue.
Do you want to know how WideNet can help your business utilize the potential of social media. Check out our Social Media Management Services. Whether you just need help getting your social media accounts setup or you want to put our experience and expertise to work managing all of your social media presence, we want to help you!
