Why the internet isn’t magic, holiday search trends, and more!

6 Tips for Creating Holiday Facebook Ads that Convert

Give yourself a competitive advantage with the right social media marketing campaigns.

Snapchat sells new audience-targeted Filters through revamped self-serve ads tool

Snapchat’s new Audience Filters can be aimed at specific audiences regardless of their location and bought through Ads Manager.

The Internet Is Not Magic: Why Digital Marketing Didn’t Work for You

The power of digital marketing doesn’t come from the “digital” part. It comes from the ability to control every aspect of your campaign.

Four key holiday paid search trends to keep an eye on

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season.