Your logo is the foundation of your brand. Why? Because your logo will dictate all other branding efforts.
Developing a consistent brand is essential to business success. Your branding tells customers what to expect from you and who you are as a business. It is important to take your time during this process. Be sure the branding you choose is one that you are completely happy with and ready to commit to.
It’s the first thing your customers see and it is the first thing that will be judged when viewing your business. This is why having a solid brand is essential, it is the essence of your business. Logos can be distinctive, bold, practical, or shocking. All design principles remain the same. First, a logo needs to be simple. There’s no point in overdoing it. However, organization logos should also be memorable and enduring, standing up to the test of time. Finally, organization logos need to be versatile and appropriate for the intended audience.
A few examples of logo designs so you have a better idea of what you would like for your own design.
A traditional logo design would include your wordmark and logo mark together as one. In this type of
design it would be harder to isolate and use one aspect or the other.
An artistic or minimalist logo design would be more aesthetically pleasing than a traditional design.
Simplified images and colors would be incorporated and with a greater use of white space.
