High-quality content tips, knowing your audience, and more!

Market to People, Wherever They Are

Everyone’s audience is different, and to figure out which marketing strategy is “right” for your business, you have to know where your audience spends their time.

13 Fantastic Places to Find Backgroung Music for Your Video Content

As many of you might have experienced, finding quality background music for video can be a huge challenge.

‘High-quality content’ tips from Google’s own style guides

Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now.

Why it pays to skip the form (and embrace chat)

Columnist Andrea Lehr takes a look at some of the drawbacks of gated content and the effectiveness of chatbots.