Setting Up a Facebook Pixel
- Navigate to facebook.com/ads/manage
- Login with your personal account information
- At the top left, click the Ads Manager taps
- Choose Pixels
- Click Create A Pixel
- Click Email Pixel Code
- Choose “Copy and Paste Pixel”
- You will now need to copy and paste this pixel in the head tags of your website
Setting Up a Facebook Audience
- Navigate to facebook.com/ads/manage
- Login with your personal account information
- At the top left, click the Ads Manager tabs
- Choose Pixels
- At the top of your page, click Create Audience
- Choose the traffic source for your audience from the dropdown menu
- Choose the time period
- Give the audience a name
- Click create audience
- To view your audience, choose “Audience” from the Ads Manager tab.
** Your audience will take some time to build. Be sure to check on it every few days.
Targeting a Pixel Audience with a Facebook Ad
- Follow the steps to create a Facebook Ad
- When creating your Ad Set, chose Use A Saved Audience and pick your pixel audience from the dropdown menu
