This doc details how to create a Facebook ad for your Business Page. If you haven’t set up a page, then see our doc on Setting Up a Facebook Business Page
- Navigate to facebook.com/ads/manager
- Login using your personal account information
- Determine your goal
- Website traffic – Send more people to your website
- Engagement – Get more post engagement
- App Installs – Get people to download your app
- Video Views – Get more people to view your video content
- Lead Generation – Get leads through a contact form in the ad
- Conversions – Get people to take a particular action on your website
- Product catalog sales – Create an ad that automatically shows products from your catalog (must create a catalog first)
- Store Visits – Increase foot traffic to your store
- Brand Awareness – Increase awareness of your brand
- Local Awareness – Increase awareness of your business to people in your location
- Reach – Show your ad to as many people as possible
- Click your goal and then click Create Account
- Fill out the information
- Account Country
- Currency
- Time Zone
- Click Continue
- Input information about Audience and Budget & Schedule
- Location: Target by specific locations
- Age: Choose the age range you want to target
- Gender: Choose the Gender you want to target
- Langauge: Enter a language you want to target
- Detailed Targeting: Narrow audience even further
- Demographics
- Interests
- Behaviors
- Facebook Categories
- Choose Automatic Placements
- Choose Budget Type
- Daily Budget: The amount you wish to spend each day
- Lifetime Budget: The total amount you wish to spend
- If you have a schedule, click Set a start and end date
- Set you ad schedule
- For Optimization for Ad Delivery choose the option for how you want your ad to be delivered
- It’s highly suggested you go with the recommended delivery option
- When you have finished, click continue
- Under Format, choose the graphic type
- Carousel
- Single Image
- Single Video
- Slideshow
- Canvas
- Under Media, click Upload Images
- Upload ad image.
- Under Pages and Links, do the following:
- Make sure correct Facebook page is selected
- Make sure correct Instagram account is selected
- In the Website URL box, type the URL that the ad will link to
- Write the headline
- Write the text
- Choose a call to action button
- Click Advanced Options and type news feed link description
- If there are no specific conversions to track, select Do not track conversions under Pixel Tracking
- If you want to track pixel conversions, see our help doc on Pixels and Audiences
- Click Place Order
